VAL MERCADO

BAD GAL

RITA RITA

A new fashion illustration...!
This time I decided to create a digital version of Rita Ora.

HEY ADOBE!

Illustrator practising.
Since having illustrator lessons, I decided to practise in my own time. Since, one of my hobbies is drawing portraits I decided to take inspiration from some Fashion Illustrators like: Hannah Muller and Sally Field.

I traced over Rosie Huntington-Whitley's face in order to capture the realism of her features and expressions.

Let me know what you think!

STOP. START. REFLECT.

FIRST YEAR AS A FCP STUDENT

First year has seemed to gone by in a flash and it's a strange feeling to say that in a matter of weeks I'll be a second year student, already! Looking back at my first year as a FCP student I believe I have become more comfortable and confident surrounding projects I have created throughout the first year of the course.

STRENGTHS:

• Grasped the context of Harvard Referencing (to my surprise)
• Good visual development and structure 
• Strong marketing theories 
• Strong use of models 
• Clear documentation of research 
• Good use of cultural referencing 
• Illustration ability is strong 
• Frequent and reflective Blog

WHERE TO IMPROVE:

• Explore existing publications and layouts for inspiration for different designs 
• Experiment with design features on my blog....don't be afraid of colour!
• Be more visual in my workbook 
• Ensure my images are to highest quality 
• Be more attentive and more familiar with consumer's needs 

REFLECTION:

• To stay consistent, especially over the summer, I plan to not only keep up to date with reading materials, (magazines, books purchased), but also gain inspiration from attending exhibitions and galleries
• Widen my knowledge of the fashion industry by also exploring other areas of the industry, (marketing, design etc) 
• Keep experimenting and improving my skills in Photoshop and Illustrator to enable me to progress and gain more skills 

Overall, I feel I have developed an numerous amount of skills since joining FCP, though that may sound cliche I feel my approach to matters of giving presentations and creating digital files have become confident. Let's see what FCP2 brings! 

LAVABO VIDEO

http://www.youtube.com/feature=player_embedded



Overall, we were really pleased with the outcome of our final advertising video as we felt that it captured the authenticity and naturalness of our brand voice that we were expressing. 

The video presents our concept of connecting with the senses and the context behind our brand, of owning a collection of allergen free and non toxic products which is shown through the use of outdoor filming that captures all elements of nature.

What we would do differently, if we were to shoot again, we would like to have taken more up close shots and made sure the camera wasn't as shaky. 

GRAPHIC BURGER

Graphic Burger is a website that allows you to take a template and create a mock up of a scenario using you own photographs. This meaning it is perfect for finding mock ups of potential advertising settings for our brand.

For social media I decided to insert our images onto devices which I feel our consumers would use primarily specifically for said social platform.

It was a enjoyable process as I felt it brought Lavabo to life and made it seem like a real brand advertised everywhere.