CONCEPT FEEDBACK

In our fragrance groups, we were asked to create a presentation surrounding our brand concept and initial ideas for our ad campaign work. As well as getting positive feedback about our ideas, we were also given some feedback on where to expand on our ideas.

Where to expand ideas:

- Show all sketches and the journey of how we got to our final idea rather than jumping straight into what our final idea is.

- Show a wider range of inspiration behind our ad campaign ideas, rather than focusing intensely on one brand to reference.

- Showcase how we will carry out our final ad campaign ideas - where will we get the props/model that we need? etc.

- It's all about the BRAND - how do all of our ideas link back to the essence of our fragrance brand? Is our concept clearly presented through our campaign?

I feel having this casual presentation enabled us a group to further our creativity and ideas into creating a unique execution of our brand product!