Overall, we are really pleased with the outcome the use of mixed media cohered with our brand tone of touch, sense and feel. The stitching of the fabric would allow our consumer to become more involved and connected with our campaign rather than it to be fully digital.
The closeup of the Lavabo bottle placed on top of the 3 woolen yarns therefore creates a direct link between our product and the materials and fabrics that it is involved with.
By using two images for our final advertorial I find it carried a consistent flow of senses through the campaign and also becomes an inviting, focal and expresses an engaging image for our consumer to look at.
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