STOP. START. REFLECT.

FIRST YEAR AS A FCP STUDENT

First year has seemed to gone by in a flash and it's a strange feeling to say that in a matter of weeks I'll be a second year student, already! Looking back at my first year as a FCP student I believe I have become more comfortable and confident surrounding projects I have created throughout the first year of the course.

STRENGTHS:

• Grasped the context of Harvard Referencing (to my surprise)
• Good visual development and structure 
• Strong marketing theories 
• Strong use of models 
• Clear documentation of research 
• Good use of cultural referencing 
• Illustration ability is strong 
• Frequent and reflective Blog

WHERE TO IMPROVE:

• Explore existing publications and layouts for inspiration for different designs 
• Experiment with design features on my blog....don't be afraid of colour!
• Be more visual in my workbook 
• Ensure my images are to highest quality 
• Be more attentive and more familiar with consumer's needs 

REFLECTION:

• To stay consistent, especially over the summer, I plan to not only keep up to date with reading materials, (magazines, books purchased), but also gain inspiration from attending exhibitions and galleries
• Widen my knowledge of the fashion industry by also exploring other areas of the industry, (marketing, design etc) 
• Keep experimenting and improving my skills in Photoshop and Illustrator to enable me to progress and gain more skills 

Overall, I feel I have developed an numerous amount of skills since joining FCP, though that may sound cliche I feel my approach to matters of giving presentations and creating digital files have become confident. Let's see what FCP2 brings! 

LAVABO VIDEO

http://www.youtube.com/feature=player_embedded



Overall, we were really pleased with the outcome of our final advertising video as we felt that it captured the authenticity and naturalness of our brand voice that we were expressing. 

The video presents our concept of connecting with the senses and the context behind our brand, of owning a collection of allergen free and non toxic products which is shown through the use of outdoor filming that captures all elements of nature.

What we would do differently, if we were to shoot again, we would like to have taken more up close shots and made sure the camera wasn't as shaky. 

GRAPHIC BURGER

Graphic Burger is a website that allows you to take a template and create a mock up of a scenario using you own photographs. This meaning it is perfect for finding mock ups of potential advertising settings for our brand.

For social media I decided to insert our images onto devices which I feel our consumers would use primarily specifically for said social platform.

It was a enjoyable process as I felt it brought Lavabo to life and made it seem like a real brand advertised everywhere. 

GUERILLA MARKETING

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It is also a memorable way for your consumer to continue on and remember your advert.

OUR FINAL ADVERT

Here is our final advert campaign!

Overall, we are really pleased with the outcome the use of mixed media cohered with our brand tone of touch, sense and feel. The stitching of the fabric would allow our consumer to become more involved and connected with our campaign rather than it to be fully digital.


The closeup of the Lavabo bottle placed on top of the 3 woolen yarns therefore creates a direct link between our product and the materials and fabrics that it is involved with. 


By using two images for our final advertorial I find it carried a consistent flow of senses through the campaign and also becomes an inviting, focal and expresses an engaging image for our consumer to look at. 

LAVABO IS NOW ONLINE

One of our team member created an interactive website for our brand. 

The website offers consumers the chance to shop our range of products, as well as being able to contact our company incase they have any questions about our products and their use for different garments. Consumers are also able to explore different product ranges depending on their preferences surrounding scent notes, products for specific fabrics, as well as being able to find out where our products are available to them in their nearest location.

We even included introductory offers which included 20% off their first order.

LAVABO X INSTAGRAM

Our Instagram page is connected to each of its other social media platforms, Facebook and Twitter. It follows the same layout and colour scheme to ensure that all 3 platforms are coherent alongside one another, making for a more sophisticated and professional finish which connect with our brand tone.