STUDIO SHOOT

Today, we had our studio photoshoot with a photographer. We had a clear insight with the type of images we wanted to bring from the studio shoot and created a moodboard expressing our ideas.
We wanted to capture the fibres of materials which signifies the elemental and natural essence of our brand tone.

The photographer instantly grasped our concept which made the process more fluent, it even allowed the photographer to be able to give us direction by how he would shoot a specific image. The photo shoot went well with the time we were allotted (1 hour) I find our pre shoot enabled us to be more organised and managed time well to be consistent with out shoot. 

Here are our favourite shoots from the day!

OUTDOOR PHOTOSHOOT

Today, we decided to go to Wollaton Park to shoot some images for our campaign, video and lookbook, to capture the natural and authentic light.

We specifically chose today as it according to forecasts it was the only dry and bright day we would see until the typical British weather kicks in!

Despite it being (a lot) windier and colder than we had anticipated,  it was a dry and clear day and the occasional sunlight worked well in our favour for our shoot!

We made a rough storyboard which would simplify and be easy to follow during our shoot, we each contributed ideas and thoughts over what and how to shoot a scene and one of our team member finalised them on paper:

The location itself was breath taking, and also I was in awe being in the presence of Batman's house!! Bruce Wayne!

The park itself boasted a spectacular and wide range of clean greenery with blossom trees perfectly placed, which benefitted in our favour as it worked well during our shoots.

Overall, the shoot went really well! Our aim was to express a natural and elemental product and looking back through our images I feel this expressed well and confidently. Here are our favourite shoots from the day!

PHOTOSHOOT INSPO

Ideas for our photoshoot
Since our brand is a fragrance based detergent we aim to express a earthy and elemental tone throughout our development and executions. Conveying the concept of naturalness.

FINAL LOGO!

Here is it!

After many attempts and concepts we finally have our finalised logo design!
Using the inspiration and influence of diffusion of liquids we wanted to capture the whole sense of movement and feel.

We also wanted to capture the feel of femininity, yet to be expressed as too girly as it would draw away from our intended market consumer if 25+.

Overall we are very pleased with our outcome!

CONCEPT FEEDBACK

In our fragrance groups, we were asked to create a presentation surrounding our brand concept and initial ideas for our ad campaign work. As well as getting positive feedback about our ideas, we were also given some feedback on where to expand on our ideas.

Where to expand ideas:

- Show all sketches and the journey of how we got to our final idea rather than jumping straight into what our final idea is.

- Show a wider range of inspiration behind our ad campaign ideas, rather than focusing intensely on one brand to reference.

- Showcase how we will carry out our final ad campaign ideas - where will we get the props/model that we need? etc.

- It's all about the BRAND - how do all of our ideas link back to the essence of our fragrance brand? Is our concept clearly presented through our campaign?

I feel having this casual presentation enabled us a group to further our creativity and ideas into creating a unique execution of our brand product!

PHOTOSHOOT SKETCHES!

Since the misplacement of my workbook, I know panic attack galore, I have taken shelter to display development and ideas of our brand product on my blog praying at night I seem to be graced with my workbook!

here are some sketches I created for ideas for our photoshoot:

LAVABO LOGO IDEAS

One of our group members created a logo concept reflecting our brand value of niche-luxury and also a simplistic and elemental tone.

It reflected well in her executions and we were pleased in the delivery, the colour reflects our colour palette and earthy tone of our brand.
Overall we are pleased with the development!

NO MORE GISELE

World class supermodel Gisele Bundchen who has catwalk and campaigned for high end brands and designers like: Victoria's Secret, Chanel and D&G, as well as being the cover star for various high end magazines such as Vogue, Harpers Bazaar has revealed she is set to retire after 20 years in the business. 

Wanting to spend with her young family, she has vowed to carry on working in the industry.

As the world's highest paid model (according to a 2014 ranking by Forbes magazine), Bundchen is the face of Chanel, Carolina Herrara, Pantene and other top brands. She also has her own line of flip flop and lingerie designs.

Issuing on Instagram:"I am grateful that at 14, I was given the opportunity to start this journey", she wrote.

ADIDAS X PHARRELL

Singer/Songwriter has collaborated with sports house Adidas to produce a collection modelled after the Adidas Originals which boasts a number of 50 colours!

I find this collection and collaboration to be different as it has the right balance between both the collaborator and the brand.

My personal favourite are the khaki and the red hues.

What you feel about the collection??

PACKAGING INSPO

Minimal, elemental + simplistic.