GUERILLA MARKETING

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It is also a memorable way for your consumer to continue on and remember your advert.

OUR FINAL ADVERT

Here is our final advert campaign!

Overall, we are really pleased with the outcome the use of mixed media cohered with our brand tone of touch, sense and feel. The stitching of the fabric would allow our consumer to become more involved and connected with our campaign rather than it to be fully digital.


The closeup of the Lavabo bottle placed on top of the 3 woolen yarns therefore creates a direct link between our product and the materials and fabrics that it is involved with. 


By using two images for our final advertorial I find it carried a consistent flow of senses through the campaign and also becomes an inviting, focal and expresses an engaging image for our consumer to look at. 

LAVABO IS NOW ONLINE

One of our team member created an interactive website for our brand. 

The website offers consumers the chance to shop our range of products, as well as being able to contact our company incase they have any questions about our products and their use for different garments. Consumers are also able to explore different product ranges depending on their preferences surrounding scent notes, products for specific fabrics, as well as being able to find out where our products are available to them in their nearest location.

We even included introductory offers which included 20% off their first order.

LAVABO X INSTAGRAM

Our Instagram page is connected to each of its other social media platforms, Facebook and Twitter. It follows the same layout and colour scheme to ensure that all 3 platforms are coherent alongside one another, making for a more sophisticated and professional finish which connect with our brand tone.

LAVABO X TWITTER

As well as joining Facebook, we felt that it was important to branch out to other social media sites which our ideal consumer would use rather than filter down to a specific media platform. 

We decided to use the brand logo as the main profile image, and the stacked fabrics and materials as the header photo, in order to keep a cohesive flow throughout our social media platforms. The colour theme used for our twitter page is made up of soft, neutral tones to ensure that our brand essence is best represented through all of our promotional platforms.

LAVABO X FACEBOOK

To connect with our target consumer we found it to be beneficial if Lavabo would be on a social media platform that our ideal consumer would use frequently.

The Facebook page allows users to follow our journey as we transition into a well known fragrance brand.

STUDIO SHOOT

Today, we had our studio photoshoot with a photographer. We had a clear insight with the type of images we wanted to bring from the studio shoot and created a moodboard expressing our ideas.
We wanted to capture the fibres of materials which signifies the elemental and natural essence of our brand tone.

The photographer instantly grasped our concept which made the process more fluent, it even allowed the photographer to be able to give us direction by how he would shoot a specific image. The photo shoot went well with the time we were allotted (1 hour) I find our pre shoot enabled us to be more organised and managed time well to be consistent with out shoot. 

Here are our favourite shoots from the day!