Actress Kristen Stewart as the face of Balenciaga's 'Florabotanica' perfume, a good choice or bad?
Personally, I thought it was a good move by Balenciaga...
When the campaign was initially released I wasn't 100% on board and couldn't think why Balenciaga would choose Stewart as the face of their campaign, however I was basing this around Stewart's awkward performance in Twilight even though I am a huge fan of the franchise, please keep reading!
I then began to analyse the brand and what attitude it expresses when I envision it: an edgy, minimalistic, to an extent rocker chic.... all which symbolises the style of Stewart.
I admired the black/white background with only the roses popping with primary colours, which I felt embodied the bottle of perfume in reality. I feel Balenciaga have chose well with selecting Kristen Stewart as their face as I feel Balenciaga reach out to a younger generation and by featuring a celebrity well known and almost relatable, minus the celebrity part, they connect to their intended edgy audience.
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| KRISTEN STEWART x BALENCIAGA |
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