Tuesday, 24 February 2015

PERFUME REFILLS?

Thierry Mugler is doing his part for the planet – by allowing the millions of women who purchase Angel and Alien fragrances (some of the most popular fragrances on the market) to refill their glass bottles at department stores. I recently saw this whilst shopping in Nottingham City Centre. 

I find this idea to be effective and beneficial as it eliminates the waste and disposal of fragrance
bottles. 



Lionel Uzan, Mugler’s marketing senior vice president in the U.S had commented on this:
'For us, it makes sense sense to avoid wasting. We made the [Alien and Angel] bottles very precious — they are not disposable, and we never envisioned them that way. We save so much glass [with the Source]. As of today, there’s a bottle being refilled every seven minutes worldwide.' 


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