TRADITION & HERITAGE

In my opinion a theme which is classic and you immediately say the brand first. I used images which I felt uniform and match to the brand well. I used campaigns from brand such as; Hermes, Dior, Guerlain etc as I felt those brands are known for their traditional brand values and express those values through their perfume advertisements. I kept the structure similar to my 'trust and honesty' moodboard as I find the themes to be similar in style sense. The font I used was a crisp yet classical style which I felt fit with the theme.