WHERE IN THE MAGAZINE IS KENDALL?

Where isn't Kendall right now??
Girl is working hard appearing everywhere and in every campaign!

GOT MILK?

If shopping baskets didn't take your fancy, what about some milk cartons?

Love it or hate it, the quirky bag is fast becoming a fashion ensemble and I am currently envying any person who has the luck to carry and treasure the item!

WHITE COMPANY

For our fragrance brand, we wanted to keep the whole bottle and packaging simplistic and minimal. We found that White Company had similar values therefore we decided to branch out and use White Company as our inspiration for our brand packaging.

We went in store and for some primary research to see their product delivery and packaging.

FRAGRANCE MAKING WORKSHOP

We took part in a fragrance workshop with fragrance expert Karen Gilbert. We learnt about all of the vital elements that make for a bespoke fragrance. Karen taught us about mixing different notes to create a desired smell, whether it be fruity, fresh, earthy or more traditional.


"Fragrance makes us think, feel and react without ever knowing why"

In the workshop we got a chance to test lots of different notes to pick out our 5 favourite within the 3 categories: Heart, Fixtative, Accessory or a combination of 2 together. After testing the scents and deciding on what notes we wanted to combine in order to create our final fragrance, we then had to decide on how many drops of each element we wanted to add, in order to total a final number of 120 drops.

Our final notes that we decided on were Vanilla, Fruity, Naturelle, Woody and Mossy. We decided to use Naturalle and Woody as our main notes with the majority of drops and used the stronger notes such as vanilla and fruity for an added element to the fragrance in order for it to not be too overpowering or sweet/sickly.


We finally have a scent for our brand! 

GRAPHIC STUDENTS X LAVABO

To bring our fragrance product designs alive, we were partnered in teams with a team of 2nd year Graphic students in attempt to create a finalised product design for our brand.

From the first introduction and context of our brand, our graphics team grasped the concept straight away and understood what we were trying to achieve. We worked together on font and style for the logo and developing the name of our brand as well as labelling of the products and the overall presentation of the product.

The final designs that were presented to us...

Our initial reactions were positive but as we started to analyse and compare the designs to our brand values we found they were at different levels. The colour palette didn't cohere with Lavabo and the confusing logo design of AVA would distract our consumer from our brand name. 

Though we did find some strengths which we could carry, particularly the dust bag idea and the structure of the packaging.

But we ourselves may need to brainstorm and create some innovative designs for our brand design logo.

JPG

For my advertising analysis I decided to choose a Jean Paul Gaultier advert, which has been a series of storylines based upon a love story between a sailor and a conservative woman, by day.

I decided to choose this advert based upon the historic story it is loosely based upon and I admire how throughout the years of these perfumes have been released they have carried the same story and aesthetic.

It expresses the characteristics of Jean Paul Gaultier for both male and female audience: seductive, desirable, confident.

AA- LAYOUT iD

Advert Analysis layout

For the layout inspiration I decided to go with iD magazine.
I focused on the summer 2012 issue of the magazine as I had a copy too. I particularly admired the font colour of the issue with its logo in a mid brown with a black and white image.

I found a particular article which caught my attention and I found it suited the style of the brand of Jean Paul Gaultier and the advert I was analysing. It had the great balance of picture to word ratio as it predominately placed its images alongside a group of text. Though it features a lot of white space I found it worked well and helped break my analysis layout, I found the article to be a great starter by to use as influence for my layout.

As for the magazine, honesty is being shown here,  I did not read iD before my university course. Yes, I know I feel ashamed too, but isn't that the fun of the course finding magazines you haven't read or heard to expand and branch out your creativity??
I admire the mix of content iD features in its issues, personally I admire their placement of text and images by making them as bold to capture the consumers attention.

TOMS

I never noticed the charity that TOMS offer. Through any purchases of their products, TOMS help to provide, shoes, sight, water and safer birth services to people in need.

TOMS 4 step plan:1. PurchaseSales of TOMS shoes, eyewear, coffee and bags drive giving through the TOMS one for one model. Everytime a TOMS product is purchased, a person in need is helped.
2. PlanThe TOMS giving team collaborates with other giving partners to plan how we can further the partners' work, by giving TOMS products or helping the partners to provide services.
3. SupportTOMS uses business for good, through tailored products and services, logistical support, local production and more.
4. Give
TOMS giving partners provide products or services, supporting sustainable and responsible programs for communities in need.


I find that TOMS offer not only a quality product to their consumer but also they think about those who are in need of help an important sector which I feel is needed to be explored and shown through more brands and markets. 

ALEXANDER MCQUEEN: SAVAGE BEAUTY

‘Fashion is a big bubble, and sometimes I feel like popping it.’ 
Alexander McQueen, 2009

Having already booked my tickets to see this fantastic exhibition held at the V&A in London in June the excitement is beside me!

The first and largest retrospective of the late designer’s work to be presented in Europe, Alexander McQueen: Savage Beauty showcases McQueen’s visionary body of work. Spanning his 1992 MA graduate collection to his unfinished A/W 2010 collection, McQueen’s designs are presented with the dramatic staging and sense of spectacle synonymous with his runway shows.

The original version of Alexander McQueen: Savage Beauty at the Metropolitan Museum of Art, New York in 2011 was organised by the Costume Institute and became one of the museum's top 10 most visited exhibitions. 

The exhibition itself reflects the gothic, romantic and eccentric mind of McQueen. 

VAUNTE.COM

Wanting a vintage bag that you cannot find anywhere or cannot wait 6 years on the Hermes Birkin list?

The wait no more! The recent popularity in luxury re sellers has risen with many consumers now buying 'pre loved' items and they can also sell their own luxury items. Sites like Vaunte.com also boasts a celebrity clientele which sell their used, unworn or rarely worn items which their proceeds often go to charity. Although, there could be the hesitation over buying designer goods over the internet Vaunte and most other luxury re sellers need to approve the item itself based upon receipts and authorisation letters of the items.

So what would you rather do? Buy new or pre loved items?

APPLE WATCH

With Samsung already launched a techno watch, it has seemed to be passed and forgotten by the news and now photo release of the upcoming Apple Watch.

With features that can connect to your iPhone, 18 hours of battery life, water resistant (from rain drops) pay for your shopping or simply swipe through when you are departing for your flight is the Apple Watch a glimpse over how techno reliant the future is set to become?

With prices starting from american $349 for a flexible strap to $549- $1099 for a stainless steel version, there is also limited qualities set to become available for a ground breaking, wait for it, $10,000-$17,000 for 18kt gold versions. So a decision between a car or a watch is the question here.

ZOOLANDER X VALENTINO

The usual demise of florals and gowns debuted during PFW but it wasn't until Derek Zoolander and Hansel McDonald took the catwalk!

I noticed the debut on Snapchat story, I found myself replaying the story to believe it actually happened, a clever move by both the fashion brand and also the movie company what an extraordinary way to promote a sequel to the popular film!

GIGI HADID

One of my style icons at the moment. I am admiring Hadid's off duty style, it not only reflects effortless yet has a touch of seductiveness. She carries her clothing choices well, mixing looser and fitted garments which accentuate her model-esque figure.

BROW MAZING

I've noticed a theme concerning the beauty aspect of recent FALL 15 shows. Since emerging a few years ago the influence of Ms Delevingne but there has been a recent influx of thicker brows. Which I personally appreciate since I too am a member of the thick eyebrows club.