GRAPHIC STUDENTS X LAVABO

To bring our fragrance product designs alive, we were partnered in teams with a team of 2nd year Graphic students in attempt to create a finalised product design for our brand.

From the first introduction and context of our brand, our graphics team grasped the concept straight away and understood what we were trying to achieve. We worked together on font and style for the logo and developing the name of our brand as well as labelling of the products and the overall presentation of the product.

The final designs that were presented to us...

Our initial reactions were positive but as we started to analyse and compare the designs to our brand values we found they were at different levels. The colour palette didn't cohere with Lavabo and the confusing logo design of AVA would distract our consumer from our brand name. 

Though we did find some strengths which we could carry, particularly the dust bag idea and the structure of the packaging.

But we ourselves may need to brainstorm and create some innovative designs for our brand design logo.