For my advertising analysis I decided to choose a Jean Paul Gaultier advert, which has been a series of storylines based upon a love story between a sailor and a conservative woman, by day.
I decided to choose this advert based upon the historic story it is loosely based upon and I admire how throughout the years of these perfumes have been released they have carried the same story and aesthetic.
It expresses the characteristics of Jean Paul Gaultier for both male and female audience: seductive, desirable, confident.
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