RITA RITA

A new fashion illustration...!
This time I decided to create a digital version of Rita Ora.

HEY ADOBE!

Illustrator practising.
Since having illustrator lessons, I decided to practise in my own time. Since, one of my hobbies is drawing portraits I decided to take inspiration from some Fashion Illustrators like: Hannah Muller and Sally Field.

I traced over Rosie Huntington-Whitley's face in order to capture the realism of her features and expressions.

Let me know what you think!

STOP. START. REFLECT.

FIRST YEAR AS A FCP STUDENT

First year has seemed to gone by in a flash and it's a strange feeling to say that in a matter of weeks I'll be a second year student, already! Looking back at my first year as a FCP student I believe I have become more comfortable and confident surrounding projects I have created throughout the first year of the course.

STRENGTHS:

• Grasped the context of Harvard Referencing (to my surprise)
• Good visual development and structure 
• Strong marketing theories 
• Strong use of models 
• Clear documentation of research 
• Good use of cultural referencing 
• Illustration ability is strong 
• Frequent and reflective Blog

WHERE TO IMPROVE:

• Explore existing publications and layouts for inspiration for different designs 
• Experiment with design features on my blog....don't be afraid of colour!
• Be more visual in my workbook 
• Ensure my images are to highest quality 
• Be more attentive and more familiar with consumer's needs 

REFLECTION:

• To stay consistent, especially over the summer, I plan to not only keep up to date with reading materials, (magazines, books purchased), but also gain inspiration from attending exhibitions and galleries
• Widen my knowledge of the fashion industry by also exploring other areas of the industry, (marketing, design etc) 
• Keep experimenting and improving my skills in Photoshop and Illustrator to enable me to progress and gain more skills 

Overall, I feel I have developed an numerous amount of skills since joining FCP, though that may sound cliche I feel my approach to matters of giving presentations and creating digital files have become confident. Let's see what FCP2 brings! 

LAVABO VIDEO

http://www.youtube.com/feature=player_embedded



Overall, we were really pleased with the outcome of our final advertising video as we felt that it captured the authenticity and naturalness of our brand voice that we were expressing. 

The video presents our concept of connecting with the senses and the context behind our brand, of owning a collection of allergen free and non toxic products which is shown through the use of outdoor filming that captures all elements of nature.

What we would do differently, if we were to shoot again, we would like to have taken more up close shots and made sure the camera wasn't as shaky. 

GRAPHIC BURGER

Graphic Burger is a website that allows you to take a template and create a mock up of a scenario using you own photographs. This meaning it is perfect for finding mock ups of potential advertising settings for our brand.

For social media I decided to insert our images onto devices which I feel our consumers would use primarily specifically for said social platform.

It was a enjoyable process as I felt it brought Lavabo to life and made it seem like a real brand advertised everywhere. 

GUERILLA MARKETING

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It is also a memorable way for your consumer to continue on and remember your advert.

OUR FINAL ADVERT

Here is our final advert campaign!

Overall, we are really pleased with the outcome the use of mixed media cohered with our brand tone of touch, sense and feel. The stitching of the fabric would allow our consumer to become more involved and connected with our campaign rather than it to be fully digital.


The closeup of the Lavabo bottle placed on top of the 3 woolen yarns therefore creates a direct link between our product and the materials and fabrics that it is involved with. 


By using two images for our final advertorial I find it carried a consistent flow of senses through the campaign and also becomes an inviting, focal and expresses an engaging image for our consumer to look at. 

LAVABO IS NOW ONLINE

One of our team member created an interactive website for our brand. 

The website offers consumers the chance to shop our range of products, as well as being able to contact our company incase they have any questions about our products and their use for different garments. Consumers are also able to explore different product ranges depending on their preferences surrounding scent notes, products for specific fabrics, as well as being able to find out where our products are available to them in their nearest location.

We even included introductory offers which included 20% off their first order.

LAVABO X INSTAGRAM

Our Instagram page is connected to each of its other social media platforms, Facebook and Twitter. It follows the same layout and colour scheme to ensure that all 3 platforms are coherent alongside one another, making for a more sophisticated and professional finish which connect with our brand tone.

LAVABO X TWITTER

As well as joining Facebook, we felt that it was important to branch out to other social media sites which our ideal consumer would use rather than filter down to a specific media platform. 

We decided to use the brand logo as the main profile image, and the stacked fabrics and materials as the header photo, in order to keep a cohesive flow throughout our social media platforms. The colour theme used for our twitter page is made up of soft, neutral tones to ensure that our brand essence is best represented through all of our promotional platforms.

LAVABO X FACEBOOK

To connect with our target consumer we found it to be beneficial if Lavabo would be on a social media platform that our ideal consumer would use frequently.

The Facebook page allows users to follow our journey as we transition into a well known fragrance brand.

STUDIO SHOOT

Today, we had our studio photoshoot with a photographer. We had a clear insight with the type of images we wanted to bring from the studio shoot and created a moodboard expressing our ideas.
We wanted to capture the fibres of materials which signifies the elemental and natural essence of our brand tone.

The photographer instantly grasped our concept which made the process more fluent, it even allowed the photographer to be able to give us direction by how he would shoot a specific image. The photo shoot went well with the time we were allotted (1 hour) I find our pre shoot enabled us to be more organised and managed time well to be consistent with out shoot. 

Here are our favourite shoots from the day!

OUTDOOR PHOTOSHOOT

Today, we decided to go to Wollaton Park to shoot some images for our campaign, video and lookbook, to capture the natural and authentic light.

We specifically chose today as it according to forecasts it was the only dry and bright day we would see until the typical British weather kicks in!

Despite it being (a lot) windier and colder than we had anticipated,  it was a dry and clear day and the occasional sunlight worked well in our favour for our shoot!

We made a rough storyboard which would simplify and be easy to follow during our shoot, we each contributed ideas and thoughts over what and how to shoot a scene and one of our team member finalised them on paper:

The location itself was breath taking, and also I was in awe being in the presence of Batman's house!! Bruce Wayne!

The park itself boasted a spectacular and wide range of clean greenery with blossom trees perfectly placed, which benefitted in our favour as it worked well during our shoots.

Overall, the shoot went really well! Our aim was to express a natural and elemental product and looking back through our images I feel this expressed well and confidently. Here are our favourite shoots from the day!

PHOTOSHOOT INSPO

Ideas for our photoshoot
Since our brand is a fragrance based detergent we aim to express a earthy and elemental tone throughout our development and executions. Conveying the concept of naturalness.

FINAL LOGO!

Here is it!

After many attempts and concepts we finally have our finalised logo design!
Using the inspiration and influence of diffusion of liquids we wanted to capture the whole sense of movement and feel.

We also wanted to capture the feel of femininity, yet to be expressed as too girly as it would draw away from our intended market consumer if 25+.

Overall we are very pleased with our outcome!

CONCEPT FEEDBACK

In our fragrance groups, we were asked to create a presentation surrounding our brand concept and initial ideas for our ad campaign work. As well as getting positive feedback about our ideas, we were also given some feedback on where to expand on our ideas.

Where to expand ideas:

- Show all sketches and the journey of how we got to our final idea rather than jumping straight into what our final idea is.

- Show a wider range of inspiration behind our ad campaign ideas, rather than focusing intensely on one brand to reference.

- Showcase how we will carry out our final ad campaign ideas - where will we get the props/model that we need? etc.

- It's all about the BRAND - how do all of our ideas link back to the essence of our fragrance brand? Is our concept clearly presented through our campaign?

I feel having this casual presentation enabled us a group to further our creativity and ideas into creating a unique execution of our brand product!

PHOTOSHOOT SKETCHES!

Since the misplacement of my workbook, I know panic attack galore, I have taken shelter to display development and ideas of our brand product on my blog praying at night I seem to be graced with my workbook!

here are some sketches I created for ideas for our photoshoot:

LAVABO LOGO IDEAS

One of our group members created a logo concept reflecting our brand value of niche-luxury and also a simplistic and elemental tone.

It reflected well in her executions and we were pleased in the delivery, the colour reflects our colour palette and earthy tone of our brand.
Overall we are pleased with the development!

NO MORE GISELE

World class supermodel Gisele Bundchen who has catwalk and campaigned for high end brands and designers like: Victoria's Secret, Chanel and D&G, as well as being the cover star for various high end magazines such as Vogue, Harpers Bazaar has revealed she is set to retire after 20 years in the business. 

Wanting to spend with her young family, she has vowed to carry on working in the industry.

As the world's highest paid model (according to a 2014 ranking by Forbes magazine), Bundchen is the face of Chanel, Carolina Herrara, Pantene and other top brands. She also has her own line of flip flop and lingerie designs.

Issuing on Instagram:"I am grateful that at 14, I was given the opportunity to start this journey", she wrote.

ADIDAS X PHARRELL

Singer/Songwriter has collaborated with sports house Adidas to produce a collection modelled after the Adidas Originals which boasts a number of 50 colours!

I find this collection and collaboration to be different as it has the right balance between both the collaborator and the brand.

My personal favourite are the khaki and the red hues.

What you feel about the collection??

PACKAGING INSPO

Minimal, elemental + simplistic.

WHERE IN THE MAGAZINE IS KENDALL?

Where isn't Kendall right now??
Girl is working hard appearing everywhere and in every campaign!

GOT MILK?

If shopping baskets didn't take your fancy, what about some milk cartons?

Love it or hate it, the quirky bag is fast becoming a fashion ensemble and I am currently envying any person who has the luck to carry and treasure the item!

WHITE COMPANY

For our fragrance brand, we wanted to keep the whole bottle and packaging simplistic and minimal. We found that White Company had similar values therefore we decided to branch out and use White Company as our inspiration for our brand packaging.

We went in store and for some primary research to see their product delivery and packaging.

FRAGRANCE MAKING WORKSHOP

We took part in a fragrance workshop with fragrance expert Karen Gilbert. We learnt about all of the vital elements that make for a bespoke fragrance. Karen taught us about mixing different notes to create a desired smell, whether it be fruity, fresh, earthy or more traditional.


"Fragrance makes us think, feel and react without ever knowing why"

In the workshop we got a chance to test lots of different notes to pick out our 5 favourite within the 3 categories: Heart, Fixtative, Accessory or a combination of 2 together. After testing the scents and deciding on what notes we wanted to combine in order to create our final fragrance, we then had to decide on how many drops of each element we wanted to add, in order to total a final number of 120 drops.

Our final notes that we decided on were Vanilla, Fruity, Naturelle, Woody and Mossy. We decided to use Naturalle and Woody as our main notes with the majority of drops and used the stronger notes such as vanilla and fruity for an added element to the fragrance in order for it to not be too overpowering or sweet/sickly.


We finally have a scent for our brand! 

GRAPHIC STUDENTS X LAVABO

To bring our fragrance product designs alive, we were partnered in teams with a team of 2nd year Graphic students in attempt to create a finalised product design for our brand.

From the first introduction and context of our brand, our graphics team grasped the concept straight away and understood what we were trying to achieve. We worked together on font and style for the logo and developing the name of our brand as well as labelling of the products and the overall presentation of the product.

The final designs that were presented to us...

Our initial reactions were positive but as we started to analyse and compare the designs to our brand values we found they were at different levels. The colour palette didn't cohere with Lavabo and the confusing logo design of AVA would distract our consumer from our brand name. 

Though we did find some strengths which we could carry, particularly the dust bag idea and the structure of the packaging.

But we ourselves may need to brainstorm and create some innovative designs for our brand design logo.