GIVENCHY FALL 15

Ten years into his run as creative director Riccardo Tisci's is still bringing fire onto the catwalk.

It wasn't just the dresses that made the difference, the outlandish hair and makeup made the show express its edge with conservative that Givenchy has.

Though the some of the style of clothing may look recognisable, it was the darker and alluring execution which made the collection one of my favourites from the FALL 15 shows.

PERFUME REFILLS?

Thierry Mugler is doing his part for the planet – by allowing the millions of women who purchase Angel and Alien fragrances (some of the most popular fragrances on the market) to refill their glass bottles at department stores. I recently saw this whilst shopping in Nottingham City Centre. 

I find this idea to be effective and beneficial as it eliminates the waste and disposal of fragrance
bottles. 

Lionel Uzan, Mugler’s marketing senior vice president in the U.S had commented on this:
'For us, it makes sense sense to avoid wasting. We made the [Alien and Angel] bottles very precious — they are not disposable, and we never envisioned them that way. We save so much glass [with the Source]. As of today, there’s a bottle being refilled every seven minutes worldwide.' 

KANYE X ADIDAS

Yeezy's latest collabortion, this time with Adidas, had been inspired by the London riots. 

The collection took 18 months to create and the catwalk debut was all staged by Italian performance artist Vanessa Beecroft. 

West discussed his fashion inspiration and influence in a new interview with Style in which he also opened up about how he does does not read reviews of his designs. At one point in the interview, West describes himself as "the Robin Hood of fashion" as he feels "there's some information in it that can help people have better lives".

What do you feel about the recent collaboration? 

CELEBRITY ENDORSEMENTS

MARK RONSON x FENDI

DJ Mark Ronson as the face of Fendi's 'Fan Di Fendi' mens fragrance...not quite what I would have put together.

Even though I am a fan of Mark Ronson's work I didn't understand why Fendi would have chosen him to be the face of their fragrance. Personally, thinking of Fendi I find it embodies a classic, traditional value not themes that I find relate to Ronson.

As great as the campaign looks with Ronson suited elegantly in a suit, I can't help but feel an older gentleman would have suited the role better and signified the themes of Fendi, as Ronson looks baby faced. Many men I find don't know who Mark Ronson is, or know what he looks like as he spends most of his appearance in his videos shaded or in the background. Which leaves me to think why Fendi decided to front this campaign and wondered if an older and more classical male would have been more suited...

MARK RONSON x FENDI

CELEBRITY ENDORSEMENTS

KRISTEN STEWART x BALENCIAGA

Actress Kristen Stewart as the face of Balenciaga's 'Florabotanica' perfume, a good choice or bad?
Personally, I thought it was a good move by Balenciaga...

When the campaign was initially released I wasn't 100% on board and couldn't think why Balenciaga would choose Stewart as the face of their campaign, however I was basing this around Stewart's awkward performance in Twilight even though I am a huge fan of the franchise, please keep reading!
I then began to analyse the brand and what attitude it expresses when I envision it: an edgy, minimalistic, to an extent rocker chic.... all which symbolises the style of Stewart.

I admired the black/white background with only the roses popping with primary colours, which I felt embodied the bottle of perfume in reality. I feel Balenciaga have chose well with selecting Kristen Stewart as their face as I feel Balenciaga reach out to a younger generation and by featuring a celebrity well known and almost relatable, minus the celebrity part, they connect to their intended edgy audience.

KRISTEN STEWART x BALENCIAGA

TRADITION & HERITAGE

In my opinion a theme which is classic and you immediately say the brand first. I used images which I felt uniform and match to the brand well. I used campaigns from brand such as; Hermes, Dior, Guerlain etc as I felt those brands are known for their traditional brand values and express those values through their perfume advertisements. I kept the structure similar to my 'trust and honesty' moodboard as I find the themes to be similar in style sense. The font I used was a crisp yet classical style which I felt fit with the theme.

HUMOUR & KITCH

There are no rules when creating this moodboard! Fun, crazy, colourful are the 3 words that immediately come to my mind when thinking of humour and kitsch, the rare time a moodboard can be busy and wild! The images I used are the epitome of this genre of fragrance, I used inspiration from carnival and festival fonts to match with my moodboard which express the wackiness and no boundary zone this genre has.