#HERO/ZERO
In teams we were assigned a task to research a product and filter down to 2 brands we find are a HERO brand and a ZERO brand.
....And we got *DRUMROLL*......DENIM!
Yes, I too felt an acquired taste to the product. Denim can be hard to make on who is doing well as a brand and who is not.
As a team we felt 'Levis' was too common to decide as a 'HERO' brand. We jotted down and created a mind map of possibilities of, firstly, denim brands and planned to meet up later in the week to filter down and decide brands.
Watch this space for more updates!
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